Cold calling means a company representative or sales person calls a person to get the latter interested in the company’s products or services. The term ‘cold’ is used because the person has no prior contact with the company, nor did the person explicitly provide his/her contact number to the company directly. Cold calling companies pick out phone numbers from other sources and call them to facilitate a sale. There are not many cold calling service providers available right now, so many publications have declared that cold calling is dead and no longer works. After all, who’d like someone calling them randomly out of nowhere and try to sell them something?
But contrary to such reports, cold calling is still alive and kicking. In fact, there are millions of cold calls done in the United States alone, with a conversion rate of 6-9%, which is pretty good considering that cold calling doesn’t require considerable investment like other lead generation techniques. The defining factor is to connect deeply with the potential customer; you need to look past your sales script and connect with their needs personally. A person who is cold calling to generate leads must be adaptive and well-versed with talking to different types of people. This requires considerable experience, which is why businesses preferring cold calling often strike deals with cold calling service providers and cold calling companies for better efficiency.
One major thing to avoid is being annoying. A majority of people won’t like that someone is calling them and trying to sell them a product or service that they have no interest for. A good salesman knows when to stop and when to continue to get attention. For example, you just cannot call up a 50-year-old single man and expect to sell him baby products. He has no need for it, and no matter how much you try, he will not buy it and end up being annoyed with your sales pitch. But if you call up a young mother who has a baby, then you have a great chance of selling her your baby products by slowly working your way up her head and imparting the idea that she really needs the products. A good salesman knows right within the first minute or two if the person might have a need for that product/service, and works slowly to pique their interest on the matter. If the person has a valid reason for saying no, then it is wise to stop and focus on the next potential lead.
Cold calling mostly depends on the person handling the call and if the person on the other side can be persuaded to buy the product/service. This is what dictates success, as long as you follow the right protocols.