Cold email outreach? No it is not spam, which is one of the reasons why many businesses avoid sending it out. And others think that it is hard to generate leads via cold emails. Though it is correct that cold emails have become difficult as it requires a well planned strategy to get response from prospects. However, a cold email is definitely not spam.
What is the difference between spam emails and cold email? What exactly is cold email outreach?
Spam emails are sent out to the recipients in mass and don’t take the recipient into account. But when it comes to email outreach, it is used as a method to stay in touch with the existing customers and attract new ones. So basically, cold email is a form of email outreach which is used to contact a potential customer you have had no contact with.
You can think of it as cold call but it is much less obtrusive.
Cold email outreach is one of the best channels you can add to your business. When done well it can generate a huge response rate and sales which is the main goal of most businesses. Call to action is one of the important things that should be present in your cold email so that if the recipient shows interest they can easily act on your CTA. You can either get them to sign up for your newsletter, fill a form or just start a conversation which can help you make a sale.
How to get a perfect email outreach plan?
The mail goal of your cold email should be to drive a response from the reader, it should be like a short-story running through them which can serve purpose to them or solve their problem. Here are a few points that you should not be missing on when planning for a good and customer-centric mail:
- It should be relevant:
When your potential consumer reads that mail they should not feel like you have not done your research. So it is important to start your email with a context that can catch their eyes, to do that you can simply add customer testimonials or a reference of a similar customer situation or anything else that you can present as common.
- It should offer something of value to the recipient:
With digitization, customers have become more smart and expect businesses with whom they can engage and businesses who contribute to something relevant which can help them gain knowledge of their product or service. You can come up with a guide, a blog post or a simple how to video or an article stating facts that can teach them something new.
- It is necessary to have a call to action:
Depending on the main body or the main situation addressed in the content, an invitation to act can be gift vouchers, an invitation to a webinar, a meet-up or conference, or even just ending with a question to generate a response to keeping them engaged with you.
The perfect and most successful email outreach is designed very meticulously and crafted in a well-planned manner that each and every line can drive conversion out of it. Moreover, it is not just about the main body, every detail from the subject line to the ending should be optimized well that generates a prompt action.
This might be overwhelming at first, but it does not need to be when you get a hang of it. You will just need a formula and plan that will work out for you. Getting a perfect email outreach is entirely possible if you outsource your email campaign from a specialized team so that you can start seeing results at the earliest.